Life's Lessons

Why Are Nail Salons So Gross? (And Other First World Problems)

posted by Katherine Wintsch June 17, 2014 0 comments

OK. As part of this blog, I’m going to start giving away free ideas—big ideas. I just can’t take it anymore. There are so many opportunities for business-minded people, especially entrepreneurs, to make the lives of moms easier and better.

It just ain’t that hard.

Entrepreneurs need big ideas to sink their teeth into and moms need simple ideas to make life easier. A true win-win in our (wine-filled) minds.

We’re looking for brave, bold entrepreneurs who want to make change in the world. The John Hites of the world. The John Kempers, Neil Patels, Shawn Boyers and Ryan Valles of the world, too. Entrepreneurs who can’t sit still. They’re always looking for the next big idea.

We’ll give away the ideas, you go and make them happen. Most of the ideas will be great, some of them might be duds, but we’re going to put them out into the universe and see what happens.

After all. . .

We know moms.

We talk to moms all the time.

We are moms.

Let’s work together to make life easier and better for moms.

Let’s lose the stuff that sucks.

Let’s make the boring more exciting.

Let’s make the awesome stuff even better.

OK, so listen up entrepreneurs. Here’s a problem for you to solve in a fun, creative, provocative way:

Drumroll, please. . .

Why?

Why?

Why?

Why do we have to sit at horribly uncomfortable, sweatshop-like sewing tables in order to get a manicure?

Full disclosure: What I’m talking about right now is clearly, without a doubt, a #firstworldproblem. But it’s a problem nonetheless, and we’d like to help solve it.

Manicures are a relatively low cost pick-me-up for mothers, a little self-love for a life that revolves around everyone else. A meaningful cause, don’t you think?

So why does this little luxury come with an experience that’s anything but luxurious?

You sit hunched over like an old lady with osteoporosis in an 1982-style office chair, sitting front and center in someone else’s personal space (within 18 inches of their face!), making small talk about personal lives and nail shaping techniques. Ugh. All the while, you’re awkwardly crossing one arm over the other, trying to catch a little wind from a tiny, black desk fan. And you’re surrounded by other women, sitting eight inches to the left and right of you, who shift and shuffle between their own awkward conversations and uncomfortable seating positions.

Insanity.

It could be so much better. Express Spa (a line of airport spas) does a nice job. You sit in a recliner—a nice, soft, comfortable recliner—while the nail technician works around you. You never move. You get a back massage the entire time and you can close your eyes (read: no awkward personal talk) if you’re just looking to escape this world for 40 minutes and relax.  Truly relax.

It’s. So. Much. Better.

Here’s an idea: Lose the tables and create an oasis. Help moms completely leave this world and relax, truly kick back. Bring the experience into the 21st century. How can technology play a part?  Can we hook up our phones and listen to Amos Lee’s Pandora station on our headphones? What a treat: just kick back, turn on some tunes, and relax. The nail technician does all the work while you do nothing.

And if you could sell wine at said establishment, you’d turn it into a gold mine.

Real fast.

So, go get ‘em boys. And girls.

Do something big.

Do what Richard Branson would do with the manicure and pedicure industry. Make people so excited to try it. Make people thrilled to talk about it. And have something for little girls. Moms with little girls will eat that up.

Do something bold. I know a lot of moms who are looking to take a load off. And they deserve to do just that.

And tell us when you do and we’ll promote the heck out of it. And, selfishly, we want someone in Richmond, Virginia, to do it first.

Cause it’s where we live and all . . .

 

 

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