Katherine Wintsch dedicates her life to making the lives of mothers easier. In her role as founder and CEO of The Mom Complex, she helps the largest companies in the world such as Walmart, Johnson & Johnson and Wells Fargo better understand and support their mom customers and employees.
In her latest venture, Katherine combines 10+ years of groundbreaking research on motherhood with her own personal journey in her popular book Slay Like a Mother.
Parade magazine recently named Slay Like a Mother, one of the “top 10 life-changing self-help books of the year” and Katherine’s research has been featured by The Today Show, The New York Times, The Wall Street Journal and Fast Company.
Katherine is a recipient of the “Working Mother of the Year” award by the Advertising Women of New York, the “Outstanding Woman” award from the YWCA and, most recently, the “Woman of the Decade” award from the Women’s Economic Forum in India.
KATHERINE’S EXPERTISE IN THE NEWS
10 Life-Changing Self-Help Books Everyone Woman Should Read
This emotional self-help read is one for people who no matter how overwhelmed they truly are, always put on a brave face. Wintsch teaches women to embrace their vulnerabilities, set reachable goals and to find the middle-ground between suffering and struggling in Slay Like A Mother.
Forget Attachment Parenting and Tiger Parenting, It’s Time to Take Care of Mom and Dad
Katherine Wintsch wants women to consider whether they have so little free time because they believe other people deserve their attention more than they do, and she encourages them to reclaim time for meditation, exercise and other “me-time” by blocking it on their calendars.
Pitching to Real Moms, The Ones Who Aren’t Perfect
Remember the corny song about mothers that begins “ ‘M’ is for the million things she gave me?” Now when it comes to mothers, “M” also stands for Madison Avenue, which is striving to figure out how to best reach mothers on behalf of advertisers.
Walmart’s Mom-In-Chief Targets Millennial Mothers
Katherine Wintsch understands what it is to be a mom today. When she’s not changing diapers, leading a strategy meeting or coordinating research at her think tank, she’s scowling at those “awful” Kelly Ripa commercials for Electrolux. “I don’t wear high heels at home or bake my own muffins,” she says.
How the Deepest, Darkest Secrets of Moms Shape the Products in Aisle 6
Moms don’t want what you think they want, which is why product developers at some of the biggest brands turn to the Mom Complex. To hear Katherine Wintsch describe it, the most important people at some of the biggest retail companies know nothing about one of their biggest demographics: moms.
Outside Voices: Marketing to Moms, Why is the Bar Set So Low?
Mothers are the most powerful target audience on the planet, controlling 85% of all household purchases and $3.2 trillion in spending power. Yet 75% of mothers say marketers have “no idea” what it’s like to be a mother.
Companies Advertise to Prove They Are MOM Enough
General Electric’s latest big ad is a whimsical take on the company’s projects, as narrated by an awe-filled child: “My mom makes airplane engines that can talk,” she says as planes fly by on feathered wings.
Master Marketing to Moms
Mom has the power of the family purse. So why do marketers so badly miss the mark when attempting to target mothers?
Hey Marketers, Latina Moms Aren’t as Conservative as You Think
The Mom Complex… focuses on how to market to mothers, recently turned its attention to Latina moms, which represent a fifth of all U.S. mothers and are responsible for a third of last year’s domestic population growth.